Brand Identity
SETTING UP
Brand

SEO Web Boss

Own Every Search.

Rank first. Stay first.Dominate your local market.The traffic engine that never sleeps.
KPI stats
Leads MTD 22%
184
Organic traffic 14%
9.2k
Avg. position 3 pos
6.4
Posts live 2%
42

Palette

Light by default, dark on request. Gradient for emphasis only.

BrandSampled from the logo. Identical in both themes.
Electric
#0381F3
Signal
#0068E8
Deep
#0257CB
Slate
#333E4C
SurfacesInverts with the theme.
Page
--swb-bg
Elevated
--swb-elevated
Panel
--swb-panel
Raised
--swb-raised-strong
StatusThemed: deep AA variants on light, bright on dark.
Up
--swb-up
Down
--swb-down
Warn
--swb-warn
Boss Gradient
linear-gradient(120deg, #0AA2FF, #0381F3 42%, #0257CB) — two hues, never three

Typography

Display = numbers, UI = body, Mono = data.

Space Grotesk — display
Rank first. Stay first.
Inter — UI / body

The traffic engine that never sleeps. Confident, authoritative, leads over vanity.

JetBrains Mono — data
#2 ▲7 · vol 4,400 · KD 38

Components

Buttons, pills, meters — the reusable kit.

LIVE▲ 7▼ 3KD 42Scheduled
Visibility
Health
Difficulty

Content Engine

Suggested → Drafting → Scheduled → Published.

Suggested2
Cost to sell a home in Bayview
Harbor District school ratings
Drafting1
First-time buyer programs 2026
Scheduled1
Spring market: what to expect
Published1
The 2026 Buyer's Guide to Bayview

Reference page (spec screen #9). Not a production route — sign in for the live app.